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ABOUT S E C A R E

Rosie Lau has been drawn to fitness and fashion from a very young age, working in Tech and Retail for Fortune 100 companies the past 12 years. Rosie loved being in the forefront of new and innovative products.  

As a former wearables buyer and general fitness aficionado, Rosie was lucky to naturally incorporate fitness into her life, including her workday. Inspired by her startup`s "Workout Wednesdays", Rosie noticed how women showed up to meetings feeling confident and empowered in their spandex leggings and track jackets. Fueled by her passion and motivation, Rosie wanted to help women navigate through the activewear noise, and so she founded SECARE- a space where women can find unique activewear pieces that incorporate fashion and function within each design, but also a space to be inspired by the intimate stories of each designer.

BTS S E C A R E 

S E C A R E

SECARE is the online destination for effortless, stylish, and ethically made designer activewear. SECARE offers a curated selection of premium activewear pieces from up-and-coming designers such as Joah Brown, ESPALIER, and Goldsheep Clothing. Each piece of apparel is designed and handcrafted by a female entrepreneur who empowers women to be their best selves.